Job Title: Marketing Specialist / Coordinator
Job Summary
We are seeking a dynamic and versatile Marketing Specialist to oversee and execute our marketing strategies within the construction machinery sector. In this role, you will handle a diverse range of responsibilities, from digital marketing and content creation to corporate reporting and event management. You will serve as a key bridge between our local operations and our China Headquarters, ensuring brand consistency and driving our market presence.
Key Responsibilities
- Digital Marketing & Analytics: Plan and execute sector-specific digital marketing campaigns. Manage SEO, content creation, and performance analysis to optimize lead generation.
- Multimedia Production: Conduct and edit high-quality photography, video, and drone footage for marketing and corporate use.
- HQ Reporting: Prepare and deliver monthly marketing performance reports and updates directly to the China Headquarters.
- Print & Content Management: Manage, translate, and update brochures, catalogs, and technical documents. Correct layouts/designs and prepare files for print.
- Strategic Alignment: Align branding, messaging, and marketing strategies with global corporate guidelines.
- Email Marketing: Convert design assets into mailing formats and execute regular email marketing campaigns targeting potential and existing clients.
- Supplier & Administrative Management: Prepare, order, and track business cards. Manage vendor relations, supplier tracking, and payment processes.
- Inventory Control: Maintain stock levels for marketing materials and organize the distribution of brochures, catalogs, and promotional items to sales teams.
- Graphic Design: Support cross-functional design needs ranging from social media graphics to internal corporate documents, ensuring strict brand consistency.
- Presentations & Event Management: Create and deliver corporate presentations for sales pitches, events, and client meetings. Coordinate and independently manage trade shows and exhibitions, including booth preparation, logistics, and marketing materials.
- Asset Library Management: Organize and maintain a structured library of marketing assets (photos, videos, technical documents) for internal and external use.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in marketing within the industrial, B2B, or construction machinery sectors is highly preferred.
- Proficiency in English (written and verbal) is mandatory for HQ reporting; knowledge of Mandarin is a strong plus.
- Hands‑on experience with photo/video editing software (e.g., Adobe Premiere, Photoshop) and drone operation licenses (if required locally).
- Strong knowledge of SEO, Google Analytics, and email marketing platforms.
- Proficiency in graphic design tools (InDesign, Illustrator, or Canva) and MS Office (PowerPoint, Excel).
- Excellent organizational, communication, and project management skills.
#J-18808-Ljbffr
Marketing Specialist in Frankfurt am Main Arbeitgeber: Zoomlion Europe GmbH
Als Arbeitgeber bietet unser Unternehmen eine herausragende Arbeitsumgebung für Service-Techniker, die sich in einem dynamischen und unterstützenden Team engagieren möchten. Mit Standorten in bedeutenden europäischen Städten wie Frankfurt und Paris fördern wir eine Kultur der kontinuierlichen Weiterbildung und bieten zahlreiche Entwicklungsmöglichkeiten, um Ihre technischen Fähigkeiten zu erweitern. Darüber hinaus legen wir großen Wert auf Sicherheit und Qualität, was Ihnen die Möglichkeit gibt, in einem professionellen Umfeld zu arbeiten, das sowohl Ihre Karriere als auch Ihr persönliches Wachstum unterstützt.
