Team Lead Copywriting & Localization (All Genders)

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day‑one, we’re trailblazers in the pet e‑commerce industry.

Our solutions make over 12 million customers genuinely happier – and that’s something we really care about.

We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better.

Join us and discover a place where your potential meets your passion for pets.

That’s the power of plus.

Job Description

The Team Lead Copywriting & Localization plays a pivotal role in shaping how zooplus defines, creates, and scales high quality content across languages, channels, and markets.

The role blends strategic brand guardianship with operational excellence, uniting creative copywriting, editorial expertise, and advanced localization practices under one cohesive vision.

Acting as a central orchestrator between creative teams, content owners, local markets, and technical stakeholders, the position ensures a consistent brand voice execution, seamless workflows, and efficient end‑to‑end content production.

In addition, the role drives the evolution of Gen AI‑enhanced content creation, establishes scalable content operations, and elevates overall content quality through clear frameworks, rigorous evaluation, and continuous improvement—ultimately strengthening the brand experience and communication effectiveness.

• Build, develop, and lead a multidisciplinary team (Copywriters, Editors, Localization PMs, AI specialists) and own coaching, resource planning, capacity management, hiring, and talent development.
• Translate our brand and channel strategies into copy‑guardrails and guidelines.
• Create compelling messaging across channels, optimized for a wide range of copy formats and delivering various goals from brand building to straightforward conversion.
• Establish an innovative, future‑oriented content creation approach by integrating Gen AI in our copy creating streams.
• Embed copy creation and localization seamlessly in our static and video asset creation workflows.
• Establish and own the editorial roadmap and content calendar and capacity planning across the team.
• Design and optimise scalable Content Ops: intake management, prioritisation, RACI definition, templates, checklists, versioning.
• Define and map workflows and processes together with other content leaders.
• Lead expert content (vet‑reviewed content on pet health, nutrition, training): definition of content formats, briefings, fact‑checking, compliance, medical disclaimers as strong interface to SEO / GEO.
• Own and manage the online Magazine, our education hub for pet expertise content by monitoring KPIs, maintenance and optimisation of articles.
• Define the localisation strategy: when to use direct translation vs. transcreation.
• Build terminology management, do‑not‑translate lists, and market‑specific style guides.
• Implement a modular content approach (content bricks), taxonomy, metadata, reuse across channels/languages.
• Organise LQA processes and collaborate with local teams.
• End‑to‑end ownership of the ITE/LLM‑based translation pipeline: training, evaluation, domain adaptation, prompting/guardrails, data governance.
• Build testing set‑ups, quality metrics, and human‑in‑the‑loop workflows.
• Manage terminology and memories (TMs/Glossaries), PII/compliance, and risk management.
• Continuous improvement: error analysis, fine‑tuning, and feedback loops definition together with copywriters and editors.
• Partner with Legal/Compliance for claims‑safe, market‑compliant content.
• Close alignment with Performance Marketing, SEO, Video, Graphics, and Partnerships.

Qualifications

• 5+ years of experience in copywriting, leadership, or localisation/translation content operations, ideally within multi‑market, multilingual environments.
• Proven ability to translate brand strategy into clear voice guidelines, scalable messaging frameworks, and high‑quality copy across formats and channels.
• Strong track record in leading creative and editorial teams, including coaching, capacity planning, and talent development.
• Ability to design and optimise complex content workflows (intake, prioritisation, versioning, QA) without slowing creative output.
• Strong affinity and openness to Gen AI‑based content creation, including prompting, guardrails, evaluation, and human‑in‑the‑loop processes.
• Experience defining localisation strategies and operating translation pipelines (machine translation, transcreation, terminology management).
• Strong stakeholder management and a connector mindset, capable of aligning creative, technical, and market teams around shared standards and processes.
• Confidence acting as a strategic sparring partner, constructively challenging briefs and elevating content quality.
• Able to use insights, QA metrics, and performance data to evaluate and continuously improve content outputs.
• Excellent communication skills, including the ability to create clear documentation, guidelines, and decision‑ready recommendations.
• Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together – you’ll be at the heart of an incredible, multinational team.

We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home.

There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart.

Find out more about the specific benefits at your local office in our blog posts.

A note on compensation

We believe in being transparent about salary ranges.

The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact.

Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential.

We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

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