Responsable des médias sociaux et du contenu (h/f)

ppDie Ärztekasse Genossenschaft is the leading partner for practice administration and digital solutions in outpatient healthcare. With innovative IT solutions and comprehensive services, we support medical practices, group practices, and other outpatient service providers in designing their administrative processes efficiently and future-oriented. /p pThe Marketing Communications department shapes the brand presence of Ärztekasse across all channels and develops effective communication measures for all stakeholders. Would you like to contribute with your creativity and ideas to sustainably strengthen our brand? /p pTo complement our team in Urdorf, we are looking for you as /p pSocial Media Content Manager (m/f) /p pWorkload: 100% /p pStart: immediately or by arrangement /p pDuration: permanent /p pWorkplace: Urdorf /p h3Main tasks /h3 ul liPlanning and implementation of cross-channel campaigns including the development of target group-specific, effective content for customer acquisition and retention /li liEditing and creating textual content for various communication channels (website, landing pages, newsletters, e-mail marketing, brochures, SEA and social media) /li liConceptualising and creating target group-appropriate content for communication measures within the framework of sponsorship partnerships and cooperations /li liManaging and further developing social media channels including creating social media content to increase reach, engagement, and brand awareness /li liPlanning, implementing, and optimising paid social campaigns (LinkedIn Meta) for lead generation /li liManaging community management on social media and Google Business Profile to promote dialogue and trust /li /ul h3Requirements /h3 ul liCompleted studies or further training in marketing, communication, digital marketing, or a comparable field /li liSeveral years of professional experience in content marketing and social media /li liExperience in implementing cross-channel campaigns /li liExcellent editorial skills and experience in creating target group-specific texts for different communication channels /li liVery good sense for target group-appropriate content and storytelling /li liSound knowledge in planning, managing, and optimising paid social campaigns /li liConfident use of AI-supported tools for efficient content creation /li liCreative, structured, and independent working style combined with a high standard of quality /li liTeam-oriented working style and enjoyment in collaborating with internal and external partners /li liFluent German /li /ul h3Further information /h3 pYou can expect a varied role in a motivating working environment. As a professional cooperative, we act personally, committed, and in partnership. Together we create a working environment characterised by trust, personal responsibility, and a strong sense of community. /p pWe look forward to your application! /p pPlease send your complete application documents (CV, cover letter, references, and diplomas) by e-mail to /p /p #J-18808-Ljbffr