Marketing Automation & AI Lead (w/m/d) in Berlin

As a Marketing Automation & AI Lead (w/m/d) at Atotech, an MKS brand, you will be responsible for driving the strategy, optimization, governance, and adoption of MKS' global marketing technology ecosystem. You will lead initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies.

Working closely with Marketing, Sales, IT, Data, Compliance, and external technology partners, you will develop scalable automation programs, manage key MarTech platforms, drive AI innovation, and ensure seamless integration between marketing systems and business applications.

This role combines marketing technology leadership, automation strategy, AI enablement, data governance, and cross-functional project management, requiring strong business acumen, technical expertise, and stakeholder management skills. In this role, you will report to the Marketing Manager.

You Will Make an Impact By:

• Developing scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up.
• Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle
• Reducing manual processes and improving marketing efficiency, consistency, scalability, and data quality through automation.
• Lead the development, execution, and continuous improvement of MKS Atotech marketing automation and MarTech strategy and roadmap.
• Own and optimize the marketing technology ecosystem, ensuring platforms deliver business value, scalability, reliability, and operational efficiency.
• Drive automation initiatives that improve lead management, digital customer journeys, campaign execution, reporting, and marketing operations.
• Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption.
• Ensure effective integration and synchronization between marketing automation, CRM, websites, analytics, event platforms, content tools, and other business applications.
• Evaluate, implement, and govern AI-powered marketing technologies, including content generation, personalization, workflow automation, audience insights, chatbots, and conversational AI solutions.
• Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams.
• Develop reporting frameworks and performance measures that demonstrate marketing effectiveness, platform adoption, and business impact.
• Manage relationships with software vendors, implementation partners, and technology providers, including licensing, delivery, and service quality.
• Monitor industry developments and emerging technologies to identify relevant opportunities for innovation and continuous improvement.
• Improving alignment between Marketing, Sales, and IT through connected technologies, shared processes, and consistent data management.
• Implementing AI-enabled solutions that improve productivity, personalization, campaign performance, customer engagement, and self-service experiences.
• Developing and optimizing AI-powered chatbots and conversational experiences that support lead capture, qualification, customer engagement, and routing.
• Providing dashboards and insights that improve decision-making, funnel visibility, automation performance, and marketing outcomes.
• Supporting global teams with platform expertise, governance, training, and practical best practices.

Skills You Bring:

• Bachelor's degree in Marketing, Business, Information Systems, Digital Technologies, Computer Science, or a related discipline.
• Proven track of experience in Marketing Automation, Marketing Operations, Marketing Technology, Digital Marketing, or a related role.
• Hands-on experience with platforms such as HubSpot, Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Marketo, Eloqua, or comparable solutions.
• Strong understanding of MarTech ecosystems, digital customer journeys, lead management processes, data flows, and platform integrations.
• Experience designing and implementing automated workflows, lead nurturing programs, lifecycle models, and campaign automation initiatives.
• Operational expertise in performance marketing platforms like Meta, TikTok or LinkedIn to driving ambitious revenue or lead generation targets
• Strong knowledge of marketing data management, data quality, governance, consent management, campaign attribution, and reporting frameworks.
• Experience managing marketing technology implementations, integrations, optimization projects, and cross-functional stakeholders.
• Experience evaluating, implementing, or governing AI-powered marketing tools, including chatbots, conversational AI, content generation, personalization, and workflow automation solutions.
• Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs.
• Knowledge of APIs, middleware, webhooks, customer data platforms, analytics solutions, and integration tools.
• Experience managing software vendors, implementation partners, licensing models, and technology budgets.
• Ability to translate business requirements into scalable technology solutions, automated workflows, and operational processes.
• Demonstrated ability to lead cross-functional initiatives and influence technical and non-technical stakeholders.
• Strong presentation, training, documentation, and change management capabilities.
• Strong analytical, problem-solving, project management, communication, and stakeholder management skills.
• Ability to work effectively across multiple business functions, regions, and global teams.
• Fluent English language skills, with the ability to communicate effectively with global stakeholders.

Preferred Skills:

• Experience with HubSpot or Salesforce, particularly marketing automation, lead management, campaign execution, reporting, or platform administration, is highly beneficial.
• Experience working with Microsoft Copilot and Azure-based technologies in a marketing, automation, or business environment.
• Hands-on experience with AI-enabled content creation tools such as HeyGen, Gamma, ElevenLabs, Canva, and Envato.
• A background in scaling performance marketing across ASO, Search Marketing or Paid Social is highly valued
• Experience working with SAP systems and integrating SAP data or processes with marketing, CRM, or other business platforms.
• A passion for technology and how it can deliver business value at scale
• Familiarity with enterprise AI governance, information security, data privacy, and responsible AI practices.