Growth Marketing Manager - Maintenance (CMMS) - (m/f/x) in Berlin

Growth Marketing Manager - Maintenance (CMMS) - (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Berlin

Description

The Growth Marketing Manager owns growth for osapiens' CMMS software – a product line for automating a company's maintenance operations, built and run with the speed and instincts of a founder driving a new product to market. The job spans building out CMMS's market presence (website, digital ads, value proposition) and pushing revenue hard from day one, across a GTM motion that blends self-serve/PLG with Sales-led demand capture, the majority of which flows to Sales – both need attention, neither at the other's expense.

This is a genuine growth role: relentlessly data-driven, but with the creative instinct to spot and chase opportunities a pure numbers read would miss. Agencies support execution on performance channels and the website, and this person directs that work – but the real job is finding what actually moves revenue and going after it fast, in an environment where the playbook is still being written.

WHAT YOU’LL OWN

Growth strategy

• Own the growth strategy across both self-serve/PLG and Sales-led demand capture
• Set the channel mix to hit the CMMS-specific growth targets, revisited as the product and market evolve
• Bring hunger to the role: chase revenue like it's a founder's own product, using AI to move at a high pace

Market presence & positioning

• Build and own CMMS's market presence – website, digital ads, LinkedIn page, positioning, and everything else this product line needs to show up strongly, not just a set of digital assets
• Define CMMS-specific positioning and messaging for its buyers (maintenance managers, operations leads, facility directors), in partnership with Product and Sales

Digital Campaign Management & Demand Capture

• Own digital campaign execution across paid, SEO/GEO, and CMMS's other core channels – hands-on where it matters, working through agencies where it multiplies reach; using AI to handle the volume work a full team would otherwise do
• Build the path from first interest to a qualified Sales handoff, and design the equivalent journey for self-serve users – trial, activation, and expansion
• Direct the digital performance agency and website agency, briefing and holding them accountable to CMMS's goals – execution partners, not a substitute for this person's own hands-on involvement

Stakeholder alignment & reporting

• Get every stakeholder – Product, Sales, agencies, Marketing Operations – genuinely bought in and contributing to CMMS's growth, not just informed of it
• Build and own CMMS's reporting from the ground up, AI‑assisted – pipeline, revenue, trial sign‑ups and activation, cost per MQL/SQL, channel ROI – not inheriting someone else's dashboard
• Report CMMS growth and revenue performance with commercially‑framed recommendations
• This role covers a full product's marketing ownership, and that only works with the help of AI doing what a small team normally would

WHAT YOU’LL BRING

Background

• 5-8+ years in digital, performance, or growth marketing, ideally with a track record in a fast‑growing SaaS business
  • Hands‑on experience building or scaling a PLG motion – free trials, freemium, in‑product activation – not just familiarity with the concept
  • Experience building demand capture for a Sales‑led motion
  • Deep, practical channel expertise across paid, SEO/GEO, and digital campaigns
  • Experience directing agencies or external partners, not only executing personally
  • Genuine AI fluency in a marketing execution context – using AI daily to cover ground a small team would otherwise need
  • Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus
  • Fluent English required; German is a plus

How you work

Owns outcomes like a founder would – genuinely hungry to grow CMMS's revenue, not just execute a marketing plan

• Equally comfortable being hands‑on and directing others – runs campaigns personally and holds agencies accountable, as the moment requires
• Combines rigor with instinct: reads the data, but also spots and chases opportunities the data alone wouldn't surface
• Thrives without a fixed playbook – builds the approach as CMMS's market presence takes shape, rather than needing one handed to them
• Proactively brings Product, Sales, and agency partners along, rather than working in a silo and reporting out after the fact

What success looks like

First 3 months

• CMMS's website, ads, and LinkedIn presence are live, positioning is defined, and the SEA/SEO/PLG funnel has been audited with a clear action plan
• The core structure for both funnels – self‑serve and Sales‑led – is set up and running
• First paid campaigns are live with baseline KPIs established, and signal‑based workflows are feeding Sales outreach directly
• Reporting infrastructure exists from day one, even if still maturing

By year one

• CMMS has a strong, established market presence within osapiens' portfolio – its digital presence no longer reads as an afterthought
• Both self‑serve and Sales‑led pipeline are measurably growing
• CMMS's search presence (SEA, SEO, GEO) is strong and compounding across target markets, and funnel conversion is consistently improving
• Leadership can see exactly what's driving CMMS's revenue, and the Growth Marketer can clearly account for it

Join us for this and more...

• A purpose‑driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco‑friendly commuting solutions.
• Fun team events and outings with our global teams.