Role Mission
The Head of Demand Generation (m/f/x) will architect and scale the global demand engine for osapiens, driving predictable and capital-efficient pipeline growth across product families focused on Sustainability, Transparency, and Operational Efficiency.
Department: Marketing & Communications
Employment Type: Permanent - Full Time
Location: Berlin
Description
The Head of Demand Generation (m/f/x) will architect and scale the global demand engine for osapiens, driving predictable and capital-efficient pipeline growth across product families focused on Sustainability, Transparency, and Operational Efficiency.
This leader is accountable for pipeline creation and acquisition efficiency. While direct ownership of Marketing Operations, Website, and Field Marketing may evolve over time, this role is responsible for integrating these functions into a cohesive, high-performing revenue engine.
Less than absolute ownership. More than advisory influence. Clear accountability for pipeline outcomes.
This is not a campaign management role — you engineer revenue systems.
Why This Role Exists
- Improve pipeline predictability
- Reduce cost per SQL
- Strengthen enterprise account penetration
- Integrate digital, regional, and sales-led motions
- Increase ROI transparency across spend
- Replace manual execution with AI-native workflows across every demand channel
- Move from campaign-as-project to signal-triggered, self-optimizing orchestration
Key Responsibilities
- Pipeline Strategy & Accountability
- Own quarterly and annual pipeline targets in partnership with Sales
- Reverse-engineer revenue targets into rigorous demand models: ACV assumptions, conversion rates, channel mix, velocity — and defend them with data
- Drive measurable marketing-sourced and influenced revenue
- Establish disciplined budget allocation
- Run attribution that is production-ready from day one — not perpetually preliminary
- Performance & Growth Marketing (Direct Ownership)
- Lead paid acquisition, ABM, and digital growth programs
- Drive experimentation and conversion optimization
- Improve CPL, SQL conversion, and CAC efficiency
- Manage and optimize demand budget allocation
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Head of Demand Generation (m/f/x) in Berlin Arbeitgeber: osapiens
Als Arbeitgeber bietet osapiens eine inspirierende Arbeitsumgebung in München, die von einer offenen Kommunikationskultur und kreativem Freiraum geprägt ist. Mit einem starken Fokus auf persönliche und berufliche Entwicklung sowie flexiblen Arbeitsmodellen fördert das Unternehmen ein starkes Teamgefühl und ermöglicht es den Mitarbeitern, aktiv an der Gestaltung der nächsten Wachstumsphase des Unternehmens teilzuhaben. Zudem profitieren die Mitarbeiter von nachhaltigen Mobilitätsoptionen und regelmäßigen Teamevents, die den Zusammenhalt stärken und die internationale Zusammenarbeit fördern.
