Digital Marketeer - Maintenance (CMMS) - (m/f/x)

Digital Marketeer - Maintenance (CMMS) - (m/f/x)

Department

Marketing & Communications

Employment Type

Permanent - Full Time

Location

• München
• Description

As Digital Marketeer for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines.

This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.

You are not a generalist.

You are a specialist who has grown a Saa S product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels.

You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end.

This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.

• Your Responsibilities
• Product-Led Growth (PLG) Strategy & Execution
• Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams.
• Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage.
• Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.
• Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language.
• SEA, SEO & GEO — CMMS-Focused
• Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions.
• Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.
• Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert.
• Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces.
• Digital Campaign Management & Paid Social
• Own end-to-end digital campaign execution for the CMMS solution, including:
• Paid Social (Linked In Ads, Meta — targeting maintenance, operations, and facilities personas)
• Programmatic display and retargeting
• Software review and comparison platforms (G2, Capterra, Trust Radius, Get App)
• Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization.

Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting.

• Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging.
• Data Automation, Tooling & Signal-Based Pipeline
• Own the CMMS-specific performance marketing data stack — ensuring Hub Spot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.
• Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment.
• Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.
• Conversion Optimization & Performance Reporting
• Own conversion rate optimization across the CMMS acquisition funnel — from paid ad to landing page to trial sign-up to activation — running structured experiments with clear hypotheses and fast read-outs.

• Define and track CMMS-specific KPIs including

• Trial sign-ups, activation rates, and PLG-sourced pipeline
• Cost per MQL/SQL and ROAS by channel
• SEO/GEO visibility and organic traffic for CMMS search terms
• Signal-to-pipeline conversion from intent data sources
• Deliver regular performance reporting to marketing leadership — analytically rigorous, commercially framed, with clear optimization recommendations.
• Your Experience
• 5–8+ years of digital and performance marketing experience, with a strong track record in a fast-growing mid-market Saa S business.
• Proven hands-on experience with PLG — you have built or scaled a product-led acquisition funnel and understand how free trials, freemium, and in-product activation drive pipeline.
• Deep expertise in SEA, SEO, and GEO — including hands-on campaign management in Google Ads and familiarity with AI-powered search optimization.
• Highly analytical and data-driven — you build performance models, live in dashboards, and make investment decisions based on signals, not instinct.
• Hands-on experience with marketing data automation — Hub Spot, Clay or equivalent enrichment tools, and paid social APIs.
• Experience with signal-based marketing workflows — intent data, in-product behavioral signals, and firmographic enrichment to drive targeted acquisition.
• Comfortable operating with speed and autonomy in a high-growth environment — you move fast, test constantly, and iterate without waiting for perfect conditions.
• Experience in CMMS, industrial Saa S, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus.
• Fluent English required; German is a plus.
• What Success Looks Like

In the first 3 months

• CMMS-specific SEA, SEO, and PLG funnel audited — gaps identified and a clear action plan in place.
• First paid campaigns live and optimized, with baseline KPIs established.
• Signal-based audience workflows built and connected to Sales outreach.

By year one

• Measurable, growing PLG-sourced and paid-sourced pipeline for osapiens HUB Maintenance.
• CMMS search presence (SEA + SEO + GEO) strong and compounding across target markets.
• Conversion rates across the PLG funnel — from sign-up to activation to expansion — consistently improving.
• Performance Marketing for CMMS operating as a high-velocity, data-driven acquisition engine that Sales relies on.

Join us for this and more...

• A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with our hybrid work options.
• Fuel for your growth journey, both personally and professionally.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with our global teams.
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