SAP LOB & Solution Marketing iXp Intern (f/m/d) - Marketing Germany

• Overview
• We help the world run better

At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you.

We are builders touching multiple industries and global commerce, seeking talents to help shape what\'s next.

The work is challenging – but it matters.

You\'ll find a place where you can be yourself, prioritize wellbeing, and belong.

This internship program is a foundation for a career built on connection, creativity, and impact.

Position title: SAP LOB & Solution Marketing i Xp Intern (f/m/d) – Marketing Germany

Location: Walldorf, Germany Expected start date: ideally one common start date for all four positions, or closely aligned start dates

What you’ll do

The SAP Internship Experience Program is SAP\'s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

This is more than an internship; it is the foundation for a career built on connection, creativity, and impact.

• Campaigns, Events & Communication: support the planning and execution of integrated marketing campaigns and events across selected Lines of Business in Germany.

Focus on communication around these activities – from event-related emails and landing pages to social media posts, website updates, invitations, reminders, and follow-up communication.

Ensure campaigns and events are visible, well communicated, and professionally executed from start to finish.

• Content & Asset

Creation: create and adapt marketing content for different channels and audiences, including social media content (e. g., Linked In), website content, event materials, presentation assets, and other formats used in day-to-day marketing work.

Contribute to how SAP presents topics, events, and value propositions to customers and partners.

• Working with Modern Tools & AI: use marketing and collaboration tools such as Microsoft Copilot, Canva, CMS systems (e. g., AEM), email marketing tools (e. g., Adobe Marketo), and the Microsoft Office suite.

Learn how these tools are used in a real marketing environment and apply them in daily work – from drafting and ideation to coordination and execution.

• Collaboration, Learning Curve & Lo B Assignment: work closely with internal marketing colleagues, Presales teams, external agencies, speakers, and event partners.

Take ownership of clearly defined tasks from the start while receiving active support and feedback.

Each position is assigned to a focus area (Supply Chain, Finance and Spend Management, SAP Business Technology Platform and Business Data Cloud, or Human Capital Management and Customer Experience) to build topic knowledge while remaining part of the broader LOB & Solution Marketing organization in Germany.

What you’ll bring

We are looking for someone who takes initiative, stays curious, and enjoys contributing to creative, hands-on projects in a dynamic marketing environment.

If you like turning ideas into communication formats and working on campaigns and events with visible impact, this role offers a strong learning opportunity.

• Student (f/m/d) at a university or a university of applied sciences
• Student (f/m/d) enrolled in Marketing, Communications, Event Management, Business Administration (with a marketing focus), or related fields such as media studies or communication sciences.

We also welcome candidates from comparable study backgrounds with a strong interest in communication, content, and marketing execution.

• A learning mindset takes priority over extensive prior experience.

First exposure to marketing, communications, events, digital media, or content creation is helpful but not required.

Willingness to learn quickly, take ownership, and work reliably in a collaborative team setting is more important.

• Must-have: MS Office (Power Point and Excel), strong communication skills, a structured and proactive working style, creativity in content development, and an eye for detail.

Nice-to-have: Canva, CMS systems (e. g., AEM), email marketing tools (e. g., Adobe Marketo), social media basics, and AI tools such as Microsoft Copilot.

• You are creative, open, curious; highly motivated and eager to learn; communicative and team-oriented; able to work in a structured and reliable way.

Willingness to occasionally travel for events is a plus depending on the assigned area.

• Language requirements: German: Fluent (C1/C2, primary working language). English: Good working proficiency (B2).
• Working from Walldorf office is required. Remote work within Germany is generally possible and can be arranged with the team.
• Where you belong

The LOB & Solution Marketing team is part of SAP Germany Marketing and the broader SAP Field Marketing organization.

Be part of SAP Next Gen, a global community for students, universities, schools, and educational partners who are passionate about innovation and technology.

Endnotes

Qualifications and responsibilities reflect the internship scope and will be aligned with SAP Germany Marketing.

The description omits promotional and application-process content and focuses on role responsibilities and requirements.

SAP is an equal opportunity employer committed to diversity and inclusion.

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