About the job and responsibilities
Brand Marketing Manager
Type: Full-time
Reports to: Market Leader HU
Preferred location: Budapest (HU)
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Develop and execute the annual brand plan/strategy in line with business goals and group direction
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Plan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROI
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Strengthen brand awareness and visibility in Hungary through creative, data-driven campaigns
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Ensure consistent brand communication across all channels – from campaigns to social media, PR and B2B
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Analyze market trends, customer insights, and competitor activity to refine messaging and campaign strategy
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Conduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaigns
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Lead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative culture
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Collaborate closely with agencies and regional brand leads to align local execution with group strategy
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Oversee the local marketing budget and ensure efficient, impactful use of resources
Your profile
You will have proven experience with:
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Brand strategy & annual planning
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Integrated ATL/BTL campaign management
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Channel & media mix optimization
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Market & competitor intelligence
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Post-campaign analysis & ROI
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Data-driven decision making
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Team leadership & development
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Budget ownership
Why Szallas Group?
- Be part of one of the leading travel-tech companies in the region
- Work on products used by millions of travelers
- Collaborate with talented and supportive colleagues
- Hybrid working model with flexibility
- Opportunity to own the local brand marketing strategy and make a visible impact on business results
- Competitive compensation and benefits package
About us
At Szallas Group, we are shaping the future of regional travel – and we are looking for people who want to shape it with us. As one of Central Eastern Europe’s leading online travel companies, we combine local expertise, cutting-edge technology, and the passion of 500 professionals to make travel simpler, smarter, and more joyful for millions. If you’re ready to grow, make an impact, and explore new possibilities in a truly international environment, this is where your journey begins. Own your adventure!
Brand Marketing Manager Arbeitgeber: Szallas Group
Travelminit ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und unterstützenden Umfeld zu arbeiten. Mit einem starken Fokus auf Kundenservice und Teamarbeit fördern wir eine positive Arbeitskultur, die Kreativität und persönliches Wachstum anregt. Unsere Sommerjobangebote bieten nicht nur flexible Arbeitszeiten, sondern auch die Chance, wertvolle Erfahrungen in der Reisebranche zu sammeln und Teil eines wachsenden Unternehmens zu sein, das sich für die Zufriedenheit seiner Kunden engagiert.
