Head of Marketing & Communications for Switzerland

ph3Role Purpose /h3 pThe Head of Marketing Communications for Switzerland is responsible for defining and executing the local marketing strategy to drive measurable business growth, pipeline contribution, revenue influence, and market positioning. /p pReporting to the Group CMO, the role balances global strategic alignment with local market priorities, acting as a strategic partner to the Switzerland CEO and Sales Leadership while maintaining ownership of marketing investments, priorities, and outcomes. /p pThe role is instrumental in evolving marketing into a commercially driven, performance‑oriented growth function that strengthens Zühlke’s unified brand presence across all markets. /p h3Key Responsibilities /h3 h3Marketing Strategy Business Impact /h3 ul liDefine and lead the Switzerland marketing strategy aligned with Group priorities and commercial objectives /li liTranslate business priorities into focused marketing plans with measurable outcomes /li liIdentify target industries, customer segments, and growth opportunities /li liEmbed marketing into go‑to‑market and commercial planning processes /li /ul h3Budget Ownership Investment Management /h3 ul liOwn the Switzerland marketing budget and investment allocation decisions /li liPrioritise marketing investments based on strategic relevance and expected business impact /li liMake clear trade‑offs to maximise value and focus on high‑impact activities /li liApprove, redirect, or stop initiatives based on performance and alignment /li /ul h3Demand Generation Pipeline Contribution /h3 ul liDrive a balanced marketing approach across long‑term demand generation and short‑term lead generation /li liOwn marketing contribution to pipeline creation, revenue influence, and ROI /li liMonitor funnel performance and identify opportunities to improve conversion /li liPartner with Sales to strengthen lead quality, follow‑up, and conversion discipline /li liEnsure marketing activities are connected to clear offerings and measurable conversion paths /li /ul h3CRM Performance Management /h3 ul liEnsure transparency of marketing contribution across the sales funnel /li liMonitor lead quality, conversion rates, and marketing‑sourced and influenced pipeline /li liUse CRM insights and performance data to drive optimisation and decision‑making /li liMaintain discipline in lead handover and follow‑up processes /li /ul h3Brand Global Alignment /h3 ul liEnsure consistent positioning, messaging, and market presence across all touchpoints /li liAlign with Group Marketing teams and other countries on campaigns and priorities /li liContribute to a unified “One Zühlke” brand approach across markets /li /ul h3Stakeholder Leadership /h3 ul liAct as a trusted strategic partner to the Switzerland CEO and Sales Leadership /li liProvide clear, data‑driven recommendations on priorities and investments /li liAlign local business needs with Group strategy and marketing principles /li liNavigate differing stakeholder perspectives to drive focused decisions /li /ul h3Marketing Transformation Ways of Working /h3 ul liDrive the transition toward performance‑ and outcome‑driven marketing /li liEstablish clear priorities and accountability across marketing activities /li liFoster effective collaboration across local and Group marketing teams /li liContribute to continuous improvement in marketing effectiveness and efficiency /li /ul h3Required Capabilities /h3 h3Experience Skills /h3 ul li8–10+ years of experience in B2B marketing, including strategic leadership roles /li liProven track record of delivering measurable business impact /li liStrong expertise in demand generation and performance marketing /li liExperience managing budgets with ROI accountability /li liStrong understanding of CRM, funnel management, and sales‑marketing alignment /li liExperience working in matrix and/or multi‑country organisations /li /ul h3Leadership Mindset /h3 ul liStrong commercial and business‑outcome orientation /li liAbility to prioritise effectively and make strategic trade‑offs /li liConfident decision‑maker with strong stakeholder management skills /li liCollaborative mindset with commitment to a unified brand approach /li liData‑driven, pragmatic, and results‑oriented /li /ul h3Success Measures / KPIs /h3 ul liMarketing contribution to sourced and influenced pipeline and revenue /li liMarketing ROI and budget efficiency /li liLead quality and conversion performance /li liCampaign effectiveness and optimisation impact /li liCRM transparency and attribution quality /li liConsistency of brand positioning and messaging across markets /li /ul h3Equal Opportunity Employer /h3 pWe welcome people from all backgrounds, regardless of their gender, personality, national origin, race, religion, colour, sexual orientation, gender identity, age, marital status, disability or veteran status. /p /p #J-18808-Ljbffr