Lead Global E-Commerce Paid Media in Herzogenaurach

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

At PUMA, we're driven by speed, innovation, and performance.

As our Paid Media Lead, you will shape and drive the global paid media strategy for PUMA's e Commerce business across more than 20 international markets.

You will own the vision, framework, and execution strategy across Paid Search and Paid Social, ensuring our media investments deliver measurable business impact while supporting local market needs.

Working at the intersection of strategy and activation, you will lead global initiatives, optimize investment decisions, build scalable best practices, and help transform PUMA's performance media operating model.

• Own PUMA's global paid media strategy across Paid Search and Paid Social.
• Define investment frameworks and planning models that drive consistency across markets while maintaining local flexibility.
• Establish channel and platform strategies across Google, Meta, Tik Tok, and emerging media platforms.
• Drive Measurement & Investment Decisions
• Lead the global measurement framework covering attribution, incrementality testing, and media effectiveness.
• Translate insights into actionable budget allocation recommendations focused on business performance and sustainable growth.
• Create trusted reporting frameworks that provide transparency across global, regional, and local stakeholders.
• Build a Culture of Experimentation
• Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies.
• Transform learnings into scalable playbooks and best practices for global implementation.
• Manage Strategic Partnerships
• Own relationships with global media and technology partners.
• Ensure agency performance, governance, commercial effectiveness, and data security standards are consistently met.
• Evaluate and optimize PUMA's media technology stack to maximize business value and operational effectiveness.
• Shape Global Governance
• Establish scalable standards, processes, and best practices across markets.
• Support the evolution of PUMA's global performance media operating model
• Partner Across the Business

Collaborate closely with Brand, Creative, CRM, e Commerce, Product, Analytics, and regional marketing teams.

Represent Paid Media in senior leadership forums and translate media performance into clear commercial insights.

• 8+ years of experience in Paid Search and Paid Social, including several years in a leadership role with ownership of strategy, investment, and teams.
• Proven success managing global or multi-market performance marketing programs across multiple regions.
• Deep expertise across platforms including Google Ads, Meta Ads Manager, Tik Tok and modern paid media automation solutions.
• Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization.
• Hands‑on practitioner mindset with the ability to move seamlessly between strategic planning and operational execution.
• Experience managing significant media budgets with accountability for growth, efficiency, and ROI.
• Strong agency management capabilities, including vendor selection, performance governance, and commercial negotiations.
• Demonstrated experience leading and developing teams across markets and geographies.
• Excellent stakeholder management and communication skills with the ability to influence senior leaders and cross‑functional partners.
• Experience driving organizational change and building scalable global operating models.
• Commercially minded with strong e Commerce understanding and the ability to connect media performance to business outcomes.
• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent professional experience.

Nice to have

• Experience within retail, fashion, sportswear, or another fast-moving consumer brand.
• Exposure to marketplace environments such as Amazon and regional marketplace ecosystems.
• Experience building or transitioning in‑house media capabilities or centers of excellence.
• Knowledge of MMM, incrementality platforms, CRM/CDP‑driven audience strategies, and AI‑powered marketing solutions.
• Experience managing distributed and multicultural teams.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.

Every decision is made by real people -with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews.

These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.

The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg.

Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward.

And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group!

We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world.

It doesn‘t get any better than that!

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