Product manager for meal subscriptions in Berlin

Описание

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavor, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing. We're hiring a mid- to senior-level Growth PM with a clear mission: Optimise the end-to-end customer acquisition journey to maximise conversion. Ensure quality and consistency across all our markets as we scale.

Задачи

Understand each segment. Research what each audience needs, what motivates them to buy and what holds them back. Size the opportunity and set segment-level KPIs. Build dedicated journeys. Create tailored entry points, landing pages, recommendations and offers that speak to each segment's goals. Partner with Marketing. Test new angles, messages and offers together, and turn the ones that work into lasting product experiences. Decide where to invest. Review segment performance regularly and decide where to double down, iterate or stop. Shape the offer. Work with Marketing and Culinary on bundle content: which meals to feature, how to position them, and why, based on past performance and customer preferences. Protect the customer experience. Track review scores and feedback per bundle, find what drags them down, and drive fixes with the right teams. Optimise campaign pages. Test and improve copy, imagery and merchandising to lift conversion. Close the loop. Set clear goals for every launch, measure results against them, and build a playbook that makes each season better than the last. Improve how we manage our CMS, so it stays consistent as we scale. Make localisation smoother, so every market gets accurate, consistent content. Automate repetitive tasks, starting with campaign releases across markets. Set up a simple, reliable QA process with clear checks before anything goes live. You'll propose your initiatives based on quali-quantitative insights, agree objectives with the Head of Product, and own sprint scope.

Требования

• You're a hands-on growth PM who cares as much about getting the basics right as about the next big test.
• 4-6 years in product management, with at least 2 in growth, CRO or e-commerce.
• A track record of running A/B tests end to end and turning results into shipped improvements.
• Strong analytical skills: comfortable in Mixpanel or similar, and able to work closely with data on your own.
• Operational rigour: you are detail oriented and you love to turn something messy into something efficient.
• Clear, structured communication with technical and non-technical partners.
• Comfortable with ownership in a fast-moving scale-up, where you set priorities and say no.
• Будет плюсом: Bonus: Hands-on experience with a headless CMS (Storyblok, Contentful or similar) and localisation workflows; Background in DTC, subscription or food e-commerce; Shopify experience

Условия

• A high level of ownership in your role from day one
• A hybrid working model with a beautiful office in Kreuzberg
• Free lunches at the office
• 30% employee discount on every product
• Subsidized Deutschlandticket and Urban Sports Club membership
• 30 days of annual leave