Senior Sales Manager (Industrial Automation / Robotics)

Senior Sales Manager/Director

• Develop and execute sales strategies for Industrial, Security, and Robotics applications within the EMEA region.

• Build, expand, and actively manage a strong customer base, including OEMs, system integrators, and solution providers.

• Generate new business opportunities and drive revenue growth across their LiDAR product portfolio.

• Maintain and grow existing customer relationships to ensure long-term partnerships and repeat business.

• Identify customer requirements and work with internal technical teams to define appropriate LiDAR-based solutions.

• Manage the full sales cycle from lead generation through negotiation and contract closing.

• Coordinate closely with engineering, technical support, and logistics teams to ensure successful project execution.

• Represent client at trade fairs, industry events, and customer meetings.

• Maintain accurate sales forecasts, pipeline tracking, and customer data in CRM systems.

Requirements & Qualifications

• Proven B2B sales experience, preferably in Industrial, Security, and/or Roboticsmarkets.

• Established and active network within Industrial, Security, and Robotics ecosystems.

• Technical understanding of LiDAR, optical sensors, or related perception technologies.

• Demonstrated ability to build new customer relationships while managing and expanding existing accounts.

• Strong commercial mindset with a proven track record of meeting or exceeding sales targets.

• Excellent communication, negotiation, and presentation skills.

• Ability to work independently while collaborating with international, cross-functional teams.

• Willingness to travel within the EMEA region as required.

• Fluency in English; additional European languages are a strong advantage.