Event Manager – Europe (m/f/d) in Frankfurt am Main

Gobao is an international supplier of e‑bike drive systems, serving OEM and brand customers worldwide. Our European team is newly established and growing fast — 2027 will be our biggest year yet, with a major flagship trade fair program plus a full‑year calendar of dealer events, product launches, press events and test‑ride experiences across Europe.

We are hiring an Event Manager to own this portfolio end‑to‑end — from strategy and budgeting to flawless on‑site delivery and post‑event ROI analysis. You will work directly with the Strategy & Marketing Director Europe.

Key Responsibilities

1. Trade Show Program (core)

• Plan and deliver our international trade fair presences end‑to‑end — organizer relationships, stand design and construction partners, show services, on‑site activations, and lead capture processes
• Manage sponsorship deliverables and media assets (digital signage, stage slots, hospitality) and ensure every contracted right is executed
• Navigate venue regulations and compliance topics confidently — including battery charging and live product demos, a daily reality for an e‑drive company

2. Annual Event Calendar

• Plan and deliver dealer meetings, product launches, press events and test‑ride experiences (indoor test areas and outdoor tracks) across Europe — on time, on budget
• Support association and industry activities (e.g. industry association formats, partner events)
• Own an annual events budget in the high six figures (EUR): quotations, POs, contracting, invoice verification, cost tracking
• Build and manage our European supplier base: stand builders, AV, printing, catering, hostess agencies, freight forwarders
• Supervise international logistics, including lithium battery transport compliance (UN3480/UN38.3) and customs documentation (ATA Carnet)

4. Cross-functional Orchestration & Measurement

• Align sales, product, PR and brand teams around each event; brief and steer external agencies and freelancers
• Define event KPIs (leads, meetings, brand impact), run exhibitor tools (matchmaking, lead scanning, CRM handover), and deliver post‑event reviews that feed directly into commercial follow‑up
• Lead on‑site operations: team scheduling, logistics, hospitality, real‑time problem solving

What You Bring

• 4+ years of B2B event / trade show management experience, including large‑scale custom stands (200+ sqm) independently delivered
• Working knowledge of major German exhibition venues and processes
• Proven record managing six‑figure event budgets and multiple external vendors
• Familiarity with international event logistics; knowledge of lithium battery shipping or ATA Carnet is a plus
• Languages: business‑fluent English, German and Mandarin Chinese — all three are required (daily collaboration with our China HQ; negotiations with European venues and suppliers)
• Willingness to travel within Europe and occasionally to China (approx. 20–30%)
• Strong project management discipline — timelines, budgets and stakeholders with equal rigor; hands‑on mentality, calm under pressure
• Background in bicycle/e‑bike, mobility or consumer electronics is a strong plus; passion for cycling or micromobility even better

What We Offer

• A high‑ownership role at the center of Gobao's European growth story, reporting directly to the Strategy & Marketing Director
• Flagship projects with real visibility at leading international industry platforms
• International environment (German / English / Chinese), hybrid working, modern Frankfurt office
• Competitive salary package — tell us your expectations

Gobao is an equal opportunity employer. We welcome applications from all qualified candidates regardless of gender, origin, age, religion or disability.

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